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Cookies and Internet Advertising Policy

Version B (28/02/2022)

Cookies Policy

About our cookies policy

Our cookies policy explains how cookies and other tracking devices are used on our website at www.accu.co.uk. For the purpose of this policy, references to “cookies” refers to cookies and other types of technologies which are used to help us recognise you as a user of our website.

About cookies and how we use them

Cookies are small data files which are placed on your computer or other device when you visit our website.  The cookies are then used to gather information about your use of a site or in some cases, to allow you to be recognised as an existing user when returning to our website.

Cookies are commonly used to help websites work more efficiently and to provide information to website owners.

They help our website to work in the way that you would expect so that we can provide you with a good experience when you use our website.  They also help us to improve our site and make our promotional activity more efficient. 

In general terms, cookies can be categorised into the following broad categories:

Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of our online checkout services.

Analytical/performance cookies: these are cookies which allow a website operator to recognise and count the number of visitors and to see how visitors move around a website. They help improve the way websites work, for example, by ensuring that users easily find what they are looking for.  

Functionality cookies: these allow a returning user and his/her preferences to be recognised. This means that the website can then present personalised content.

Targeting cookies: these types of cookies record visits to a website, the pages visited and the links followed. These cookies are used to tailor content.

At the moment we use cookies which are necessary for the performance of our site and to recognise returning users and for analytical performance.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Stripe   -   (www.stripe.com)

PayPal   -  (www.paypal.com)

Note that where we provide links to other websites, such as the links we provide to our social media pages, those third party websites may also use cookies and you should familiarise yourself with the cookies information that they provide on their own websites.  We are not responsible for any cookies used on third party websites to which we may provide links.

More specifically, we use the types of cookies below at www.accu.co.uk  The table below also provides information about what the cookies are used for.

Cookie Type

Name

Purpose

Strictly Necessary Cookies [JF1] 

Accu Session Cookie

__fern_user

 

These cookies are used for authentication, to authenticate client requests and maintain session information

 

 

 

Stripe

__stripe_mid

__stripe_sid

 

These cookies are used by Stripe for fraud prevention.

HTML Local Storage

Io_temp

This cookie is used to recognise which type of device the user is using, to ensure our website's security.

Analytical/Performance Cookies

Google Analytics

_ga

These cookies are used to distinguish unique users by assigning a user a randomly generated number as a client identifier. They help us to generate site analytics reports, for example for visitor data, to help us improve the site.

Bazaarvoice

BVBRANDID

BVBRANDSID

BVImplmain_site

These cookies are used by Bazaarvoice for web analytics to help correlate interactions within a particular client domain

Functionality Cookies

HTML Local Storage

__fern_cart

 

This cookie stores cart information which assists us in remembering products which are added to user’s carts

HTML Local Storage

__fern_cookies

__fern_currency

__fern_settings

_fern_user

 

These cookies store information about users and user preferences when using our site and allows us to remember user’s preferred cookies use, currency choice and user preferences.

Session cookies and permanent cookies

Some of the devices which are used on the Accu website are used for the current session only, for example, to allow information you have provided on our site to be carried through to other pages so that you don’t need to enter the same information repeatedly. A session cookie will expire when your session finishes. Others are permanent cookies which will be stored on your computer and will be used to recognise you as a user, the next time you visit the site.

Cookie settings and more information

Broadly, you can block cookies by activating the setting on your browser which allows you to refuse the setting of cookies.  Be aware however that if you use browser settings to block cookies, you may not be able to access all or some parts of the site and our site may not work as intended.  This is especially the case for our website because we use a minimal number of cookies and these are aimed at making our website function properly in the way that you would expect. 

You can find out more about how to manage and delete cookies by visiting www.allaboutcookies.org.

You can also find out about disabling cookies on the following sites for different browsers:

Chrome:

https://support.google.com/chrome/bin/answer.py?hl=enGB&answer=95647&p=cpn_cookies

 

Firefox:

http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies

Safari:

http://support.apple.com/kb/PH5042

Internet Explorer:

http://support.microsoft.com/kb/278835

Consent to use of cookies from our website

English law requires all websites to request permission when using cookie technology.  If your browser is set to accept cookies and other similar technologies and if you continue to use our website then we will understand this to mean that you consent to the use of cookies or other similar technologies.  However, if you wish to remove or stop use of cookies from our site then you should either stop using the site or adjust the settings of your browser as explained above, to reject or disable cookies.

Privacy Policy

This cookies policy should also be read alongside our Privacy Policy which you can access by clicking here.

Internet Advertising

We use Google & other digital advertising companies to advertise across the Internet. Remarketing will display relevant ads tailored to you based on the parts of the Accu website you have viewed by placing a cookie on your machine. This cookie does not identify you or give access to your computer

In simple terms, the cookie is used to say "This person visited this page, so show them ads relating to that page." Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager
Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

You can also opt out of any third-party vendor's use of cookies by visiting www.networkadvertising.org/choices/

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